Businesses and individuals need to know what popular culture is and how it affects them as individuals and as organizations. In order to survive businesses and organizations have to keep up with the latest trends in all industries. Understanding popular culture is relevant to individuals because businesses are created to serve the needs of a particular niche market. It would behoove businesses t o know the exact needs and wants of their consumers. Knowing the market and how customers react to the market could save a business and its customer’s money. Being aware of all the latest popular trends and market trends can assist businesses overall day to day activities, which could shed some light on the business future and the future of the organizations employees. Queen Latifah is the celebrity endorser for mascra. The purpose of that advertisement is to show ordinary women that they can have great eyes lashes like celebrities at an affordable price.
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